CollectionTHE HOUSE OF CONSUMPTION
Objects Bag 0
GOYS Я US / HOUSE INDEX
A CONSIDERED DIRECTION.
EVERYDAY ESSENTIALS. OUR WAY.YOUR ACCOUNT ↗
COLLECTION 01 / EVERYDAY UNISEXEST. WITH CONSIDERABLE INTENT

THE FIRST
NECESSITIES

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The Individual B — black basic-fit unisex T-shirt, styled on an adult male campaign model. Campaign visualisation, not a fit guide.
The Investment Piece B hoodie and The Endorsement snapback, styled on an adult female campaign model. Campaign visualisation, not a fit guide.
ONE COLLECTION / EVERYDAY UNISEXCAMPAIGN VISUALISATIONS / REFER TO PRODUCT PHOTOGRAPHS FOR FIT
02 / THE OBJECTTHE HOUSE OF CONSUMPTION
THE REQUIREMENT / CARRY THE ESSENTIALS.

Engineered for Maximum Compliance.

GOYS Я US campaign visualisation. Styling and fit are illustrative; refer to the original product photographs.
THE REQUIREMENT / CAMPAIGN VISUALISATION
THE ASSESSMENT

A tote bag. For carrying your things. An everyday essential, given the GOYS Я US treatment.

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01 — THE PRESENTATIONSKIP TO THE OBJECTS
EVERYDAY ESSENTIALS. OUR WAY.THE FIRST NECESSITIES / 001

Conform.
Consume.
Comply.

03 / A STUDY IN PERCEPTIONTHE OBJECT HAS NOT CHANGED.
THE INDIVIDUAL B — supplied product reference, not a generated garment. THE REALITY
SUPPLIED PRODUCT IMAGE / THE SAME BASIC-FIT T-SHIRT ON BOTH SIDES

  1. The everyday

    A T-shirt. Before our involvement.

  2. Institutional gravity

    The full weight of the House.

  3. Perceived significance

    Considerably more. Objectively the same.

AN INTERACTIVE JUSTIFICATION

The difference
is entirely
psychological.

On one side, an object. On the other, the considerable apparatus required to make it feel important.

Move between them. Notice how little has changed.

LEVEL OF CONSIDERATION056DRAG THE DIVIDER. RECONSIDER NOTHING.

The product is ordinary. Our commitment to presenting it otherwise is absolute.

04 / OBJECTS OF CONSIDERATION

The first necessities.

Everything you need. With more significance than necessary.

THE COMPLETE COLLECTION
01
02
03
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05
06
07
08
THE FIRST NECESSITIES

You were going to leave the house anyway.

THE FIRST NECESSITIES / EVERYDAY UNISEX

A uniform.
For everyone.

Different people. The same entirely unnecessary level of consideration. All objects in the current collection are unisex.

The Individual B black GOY T-shirt, styled on an adult male campaign model. Campaign visualisation, not a fit guide.
01 / UNISEX

The Individual B

The Investment Piece B black GOY hoodie and The Endorsement black GOY snapback, styled on an adult female campaign model. Campaign visualisation, not a fit guide.
02 / UNISEX

The Investment Piece B / The Endorsement

The Requirement — GOYS Я US unisex campaign visualisation. Styling is illustrative, not a product fit specification.
03 / UNISEX

The Requirement

The Attachment — GOYS Я US unisex campaign visualisation. Styling is illustrative, not a product fit specification.
04 / UNISEX

The Attachment

The Departure — GOYS Я US unisex campaign visualisation. Styling is illustrative, not a product fit specification.
05 / UNISEX

The Departure

The Distinction — GOYS Я US unisex campaign visualisation. Styling is illustrative, not a product fit specification.
06 / UNISEX

The Distinction

Campaign visualisations, not fit or material specifications. Refer to the original product photographs and size information when choosing an item.

THE OBJECTS WE CHOOSE

Your bag

Nothing acquired. Yet.

An absence of objects. An abundance of possibility.

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